– Implementation and Evaluation. You need to take this wordy and grammatically flawed slide and rework it. Be clear, be concise, Who, What, When, How. You have several disciplines including operations, marketing, franchise ownership, training and human resources which will need to be involved. Tell me their roles quickly. An example would be:”The marketing department must develop and implement a comprehensive plan to support these strategic plans. They must quarterly provide an analysis of the results of their plan and its role in achieving the stated objectives.”- Conclusion. I have no idea what you are saying on this slide. All you need to do is clearly state your proposed strategies and then open it to Q&A.
mcdonalds_breakfast_plan_presentation_.pptx
Unformatted Attachment Preview
Breakfast Plan
Team One: Elise Coleman, Devin Murray, Melissa
Spurrell, Aaron Beal, Liam Peluso, Edison Hu
Executive Summary
● SWOT analysis
Company overview
● Matching stage
Objectives
Vision and mission
● Recommended strategies and
potential tactics
● Impact
● Implementation and evaluation
● Conclusion
Overview
● Business Profile
○ McDonald’s is the world’s largest restaurant chain with over 36,000 locations in over 100 countries.
○
Mcdonald’s offers tons of breakfast sandwiches, pancakes, yogurt and also tons of coffee and beverage options.
○
Dunkin Donuts has more than 11,300 Dunkin’ Donuts restaurants worldwide
○
Dunkin’ Donuts’ offers more than 50 varieties of donuts, but they also offer dozens of premium
beverages, bagels, breakfast sandwiches and other baked goods.
● The Breakfast Challenge
○
The specific challenge is for McDonald’s in New England is to establish an increase of $300,000
in breakfast sales to reach national average breakfast sales.
Objectives
We are going to fix our bad food image by 13% by increasing our advertising of our health breakfast options by 25% within the
next year.
We are going to improve our breakfast menu options by adding 6 more beverage selections and also by adding a dollar menu with
10 options by the end of 2018.
We are going to increase business by 15% by implementing and promoting a new breakfast menu for kid’s by the end of 2019.
We are going to increase breakfast sales by $300,000 average by 2021.
Vision and Mission
Vision: McDonald’s® Brand vision is “To be the best quick service
Vision: To be always the desired place for great coffee beverages
restaurant experience”. Being the best means providing outstanding
and delicious complimentary donuts & bakery products to enjoy
quality, service, cleanliness, and value, so that we make every customer
with family and friends
in every restaurant smile.
Mission: To be the leading provider of the wide range delicious
Mission: McDonald’s brand mission is to be our customers’ favorite
place and way to eat and drink. Our worldwide operations are aligned
around a global strategy called the Plan to Win, which center on an
exceptional customer experience – People, Products, Place, Price and
Promotion. We are committed to continuously improving our operations
and enhancing our customers’ experience
beverages & baked product around the kingdom in a convenient,
relaxed, friendly environment, that insures the highest level of
quality product and best value for money. We provide our guest,
the elegant service and unforgettable experience to meet their
expectations in every single visit.
SWOT (McDonald’s)
SWOT (Dunkin’ Donuts)
Matching
The matches within our strengths and opportunities is the expansion of our menu and our menu options.
Our menu expansion and options has seen the addition of muffins, egg sandwiches, bagels, hash browns, pancakes and
coffee
Breakfast is now offered all day
Opportunity = add new speaciality options and items to our breakfast food and drinks menu
Recommended Strategies
Increase our breakfast appeal by providing a
competitive variety of healthy menu
options as well as a larger variety of
beverage flavors
Improve customer appeal with the breakfast
menu by introducing a breakfast dollar
menu and a kid’s menu
Potential Tactics
Expand breakfast menu with healthy options such as fruit
and smoothie bowls, eggs or omelet options including
avocado, fruit and vegetable combinations
Additional coffee flavorings such as; hazelnut, french
vanilla, coconut, butter pecan, and peppermint.
Options for kids could potentially include toys or
collectable items.
Impact
Promote healthy breakfast foods and more beverage options:
Investment Cost: Training and ingredients. Advertising costs unaffected.
Market Share: Taken from Dunkin Donuts and other coffee / breakfast stores.
Revenues:
Big increase, even if pulling a small % of Dunkin Donuts market share.
Profit:
Increase, if costs are managed well / market trends stay consistent.
Introduce a breakfast-focused dollar menu and kids menu:
Investment Cost:
Opportunity cost (menu space is limited), slimmer profit margins.
Implementation and Evaluation
Implementation is a very basic an important phase of the strategic plan
1. Finalizing the strategic plan
2. Aligning the budget with the goals of the organization in the fiscal period
3. Establishing a measurement system
4. Develop a performance management as well as the reward system
5. Preparation and be conducting of departmental meetings and training
sessions
6. Implementation of the process and the post implementation
Conclusion
This strategic plan is mainly anchored on the analysis and input stage of that is sourced from the SWOT
attributes. This is the background of the strategic plan and that will guide in developing, testing and the full
implementation as well as the evaluation of the plan.
1.weigh between different options
2.developed in a way that the stakeholders can be able to understand and weigh between them.
3.The best option that will help the organizations in realizing the competitive advantage is then selected in
the decision stage. With the
4.proper data as well as analysis of the expected impact to the organization
5.evaluation at every stage of implementation
6.look on areas that need to be address or changes to ensure
Q&A
Works Cited
About-us | Dunkin’ Donuts. (n.d.). Retrieved April 18, 2017, from
https://www.dunkindonuts.com/en/about/about-us
DNKN : Summary for Dunkin’ Brands Group, Inc. – Yahoo Finance. (n.d.). Retrieved April 18, 2017, from
https://finance.yahoo.com/quote/dnkn?ltr=1
McDonald’s History. (n.d.). Retrieved April 18, 2017, from
http://corporate.mcdonalds.com/mcd/our_company/mcdonalds-history.html
Quote & Chart. (n.d.). Retrieved April 18, 2017, from http://corporate.mcdonalds.com/mcd/investors/stockinformation/stock-quote-chart.html
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